Amul's Historic Partnership with Argentina Football Association

Amul's Renewed Sponsorship with Argentina Football Association

Indian dairy giant Amul has renewed its partnership with the Argentina Football Association (AFA) as the Official Regional Sponsor for another season. This new agreement marks the fourth consecutive year of collaboration and will continue through the FIFA World Cup 2026.

Amul became the first Indian regional sponsor in the history of Argentine football in 2022, making this extension a historic milestone for both brands.

A Historic Partnership in Football

AFA President Claudio Fabian Tapia expressed pride in the ongoing partnership, saying it symbolizes the growing connection between Argentine football and India. He highlighted that Amul’s confidence in the team reflects shared growth and passion, bridging fans and communities across continents.

Amul’s Role as a Global Sports Brand

Jayen Mehta, Managing Director of Amul, stated that the brand shares a special bond with football fans around the world. “Just like football, Amul connects hearts across borders,” he said. He also added that milk, known as the world’s original energy drink, continues to fuel champions and dreams across generations.

Connecting Sports and Nutrition

Amul’s partnership with Argentina celebrates the shared energy of sport and nutrition. By supporting the FIFA World Cup 2022 champions, the brand emphasizes how milk and healthy nutrition play a role in fueling performance, passion, and dedication, both on and off the field.

Looking Forward to World Cup 2026

This renewed sponsorship not only strengthens Amul’s presence in international sports but also inspires millions of fans in India and beyond. With the World Cup 2026 approaching, the collaboration promises exciting initiatives, fan engagement, and memorable campaigns celebrating both football and nutrition.

Frequently Asked Questions (FAQs)

Q1. What is Amul's role in the Argentina Football Association?
Answer: Amul is the Official Regional Sponsor of the Argentina Football Association, renewing its partnership for the FIFA World Cup 2026, celebrating sports and nutrition.

Q2. When did Amul first become a sponsor for Argentine football?
Answer: Amul became the first Indian regional sponsor in the history of Argentine football in 2022, marking a significant milestone in sports sponsorship.

Q3. What does Amul emphasize through its partnership with Argentina?
Answer: Amul emphasizes the connection between sports and nutrition, highlighting the role of milk in fueling performance and dedication in athletes.

Q4. How does the partnership impact fans?
Answer: The partnership inspires millions of fans in India and beyond, promising engaging initiatives that celebrate both football and nutrition.

Q5. What are the future plans for Amul and AFA's partnership?
Answer: The partnership aims to create exciting initiatives, fan engagement, and memorable campaigns leading up to the FIFA World Cup 2026.

UPSC Practice MCQs

Question 1: What is the duration of Amul's renewed sponsorship with AFA?
A) One year
B) Two years
C) Four years
D) Five years
Correct Answer: C

Question 2: In which year did Amul first partner with the Argentina Football Association?
A) 2020
B) 2021
C) 2022
D) 2023
Correct Answer: C

Question 3: What is Jayen Mehta's position at Amul?
A) CEO
B) Managing Director
C) Marketing Head
D) Brand Manager
Correct Answer: B

Question 4: How does Amul describe milk in the context of sports?
A) As a beverage
B) As an energy drink
C) As a supplement
D) As a snack
Correct Answer: B

Question 5: What major event is Amul's partnership with AFA leading up to?
A) Copa America
B) FIFA World Cup 2026
C) Olympic Games
D) UEFA Champions League
Correct Answer: B